FULL-SERVICE PUBLIC RELATIONS,
ADVERTISING &
MARKETING AGENCY
CASE
STUDIES
case study
#1
More than 20 Media Placements in 3 Months, Including Good Morning America, O Magazine, and ABC News
THE CHALLENGE:
-
The client – one of the most renowned psychologists and sexual health experts in the U.S. – wanted to enhance public awareness of not only his professional expertise, but of significant social and cultural concerns that his lectures, books, and articles address in-depth.
THE SOLUTION:
THE results:
-
When the high-profile client came to us with the objective of improving his commercial viability, we immediately launched a campaign designed to effectively spread his brand across diverse, highly influential media properties.
-
Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers. Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status. We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.
case study
#2
Over 5 Billion Media Impressions In 3 Months
THE CHALLENGE:
-
Interdependence was approached by a prominent healthcare technology firm shortly before the annual Las Vegas Consumer Electronics Show (CES) in order to help create and launch a targeted brand story and secure high-profile media placements. The company is one of the leading healthcare Internet-of-Things (IoT) innovators in the U.S., providing effective and potentially life-saving technologies that empower patients with the ability to engage with their healthcare processes more efficiently and proactively. Because CES is instrumental in broadcasting the newest technological developments and devices to the broader world and presents an invaluable opportunity for finding investors, it was essential that our client’s campaign was managed by a PR firm with in-depth experience in healthcare technology.
THE SOLUTION:
-
The Interdependence team offers significant healthcare technology marketing expertise. Our strategies were designed to communicate a targeted, cogent brand message and delineate the value and benefits of the client’s newest technology.
THE results:
-
Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers. Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status. We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.
case study
#3
Over 115 Million Media Impressions from 25 Media Features
THE CHALLENGE:
-
An AI tech firm was highly respected and rapidly gaining influence overseas, however it was unknown in the U.S. market. The client sought to launch its autonomous driving technology during the yearly Las Vegas Computer Equipment Show (CES), an event recognized around the world as being the most prestigious trade show for digital technology.
THE results:
-
Our strategy began by engaging with influential tech writers from respected publications, earning multiple profiles and interviews with media outlets including TechCrunch, Mashable, AXIOS, GPS World, and many more. These high-value placements created tremendous engagement, yielding more than 115 million media impressions in only three months after campaign implementation. The intense media coverage led to increased funding for the client, in addition to a significant spike in consumer interest throughout the U.S. Interdependence also helped raise our client’s profile during CES, where the client was recognized with a CES Innovation Award.
THE SOLUTION:
-
At Interdependence, we were able to leverage our experience and expertise in the artificial intelligence (AI) technology space to successfully launch a brand awareness campaign for one of the fastest-growing AI companies in the world. Interdependence helped to develop a multi-pronged strategy designed to introduce the company’s latest innovation to U.S. consumers, build valuable partnerships, and attract high-profile investors.
case study
#4
20 Media Placements, Increased Sales and Global Brand Recognition
THE CHALLENGE:
-
Interdependence was approached by a consumer electronics company specializing in integrating highly efficient, multi-purpose materials into consumer nanotechnology, making them simultaneously more accessible, efficient, and sustainable. The company’s objective was to build its brand profile, increase sales within the U.S. market, and to create buzz around the introduction of a suite of new products.
THE results:
-
Within only three months, Interdependence secured 20 high-value media placements, including The Wall Street Journal, Digital Trends, Tech Podcasts Network, iHeart Radio, and many more. These media features resulted in dramatically enhanced engagement, with more than 10 million media impressions. The brand awareness campaign yielded independent positive product reviews in several periodicals, a massive spike in product sales, and an influx of queries from investors.
THE SOLUTION:
-
Because the company specializes in innovating in a green technology space, Interdependence focused on the newsworthiness of creating highly accessible technological devices that are also eco-friendly. The strategy had to be multi-faceted, because the client’s technological innovations stretched across industries, including the automotive industry, communications, healthcare, and more. Because the team at Interdependence specializes in tech marketing, Interdependence was uniquely positioned to provide highly effective and targeted PR solutions.
case study
#5
Over 50 Million Media Impressions from 20 Media Placements
THE CHALLENGE:
-
Prior to the opening of one of the most anticipated hotels in Nashville, the team at Interdependence was tasked with broadening awareness of the hotel brand across the U.S. Although the event was covered locally, the hotel group wanted enhanced recognition in advance of future hotel openings both in the U.S. and abroad. Additionally, the client sought to leverage contacts with celebrated Nashville musicians, creating coordinated media coverage in the form of live events, profiles, and interviews. The team at Interdependence was tasked to strategize and manage a highly complex campaign featuring multiple lead-up events, press conferences, and introductions to high-profile trade and consumer publications.
THE SOLUTION:
-
The Interdependence team successfully used its numerous local and national media contacts to drive media engagement with the brand and the upcoming hotel launch. The event was covered in some of the most widely read periodicals in the U.S., including USA Today, People Magazine, Southern Living, InStyle Magazine, SELF, EATER Nashville, The Nashville Post, and many more.
THE results:
-
The combined public relations strategies generated significant local, national, and international interest, helping to make the hotel opening one of the biggest events in Nashville.